ChasNote

24 May 2005

Rip-Cord Ad Deals by BP, Morgan Stanley

Sock it to em, AdAge!

"Shame on BP. And shame on Morgan Stanley, and General Motors, and any other advertisers involved in assaults on editorial integrity and independence. By wielding their ad budgets as weapons to beat down newsrooms, these companies threaten the bond that media properties have with their audiences, the very thing that gives media its value to advertisers to begin with" (AdAge.com, reg required).

I would go further. As reaching an audience--registering an "impression"--grows tougher and tougher, it is all the more important for marketers to seek out media entities that have created deep, meaningful relationships with their audiences. Marketers should be looking for ways to support and strengthen, not undermine, those bonds.

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