15 July 2005

Wash Post's RSS Ads

The Washington Post pushed its first RSS ad for "The Situation with Tucker Carlson," according to AdAge. AdAge's Abbey Klaassen, echoing David's point in yesterday's Clickz column, says "The key, according to most online marketers, is placing the ads near relevant content -- one reason the feed appealed to Publicis Groupe’s MediaVest USA, which negotiated the deal for MSNBC."

I would add that RSS ads provide more than just adjacency; they deliver ads only to those die-hard loyalists who subscribe to a publication's feed.


Post a Comment

<< Home