09 August 2005

Blog-Reader Demos from ComScore & NNR

New ComScore research done in partnership with SixApart and Gawker shows that blog readers are richer, and spend more time & money online (MediaPost).

More detail at Nick Denton's blog,

Aug 17 update: Nielsen/NetRatings is also out with reaseach on blog usage. Unique visitors to the top 50 blogs is up 31% since January, to 29.3 million in July 2005. Yet only 11% of those blog visitors are subscribing to RSS feeds (RedHerring and Mediaweek).


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