03 August 2005

Content Is King (For Real This Time)

Venture capitalist Roger McNamee on the changing dynamics for content creators: "Media was dominated by distributors who dictated how, where and when we would get content. Now technology has taken media from being location-tied, and lessened the control of distribution -- content owners can be independent of distribution operators," (SmartMoney). This explains the rising influence of top-tier bloggers, those with authoritative voices and high influence among their audiences. But this isn't a wholly new dynamic. Think of the leverage held by rockstar DJs (eg, Howard Stern), news anchors (eg, Bill O'Reilly) or newspaper columnists (eg, Walt Mossberg).


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