04 September 2005

CBS Wants Naked News

What's CBS to do about their #3 position among evening news programs, still smarting from the "early retirement" of Dan Rather? CBS chairman Les Moonves thinks the revitalization of his network's news needs to steal some inspiration from the Internet's Naked News. From today's NY Times Magazine:

"On the one hand, we could have a newscast like 'The Big Breakfast' in England, where women give the news in lingerie. Or there's 'Naked News,' which is on cable in England. I saw a clip of it. It's a woman giving the news as she's getting undressed. And then, on the other hand, you could have two boring people behind a desk. Our newscast has to be somewhere in between."


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