01 September 2005

Conde Nast Responds to Google's Print Plans

"If you start selling an advertisement at a price that is not healthy for your profit margins, you can never really recover," says Conde Nast media group president Richard Beckman to the NY Times. What an odd point of view: Value determined by a yield manager in the back office, rather than by the customer buying the service. Hardly the free-market American way!

Meanwhile, the same article reports, "Google executives have said that they believe traditional media will ultimately emulate search engines by using an auction structure to sell ads."

Who are you betting on?


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