28 October 2005

How to Beat Back the Bloggers

Forbes offers tips to companies on how to fight back against the blogs (reg req): "Attack of the Blogs".

Blogs started a few years ago as a simple way for people to keep online diaries. Suddenly they are the ultimate vehicle for brand-bashing, personal attacks, political extremism and smear campaigns. It's not easy to fight back: Often a bashing victim can't even figure out who his attacker is. No target is too mighty, or too obscure, for this new and virulent strain of oratory.

How is it that these obscure crazies -- these bloggers -- who post lies to home-cooked websites no one visits have so much dang power?? I'm starting to wonder if these unstoppable brand-bashing bulldozers are, in fact, terrific platforms for introducing & enhancing those very same brands. If you agree, CALL ME! No, seriously. Get in touch via Federated Media's site.

For more insightful (and funnier) commentary, check out Xeni's post at Boing Boing, which begins, "Won't someone please think of the corporations?"


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