27 October 2005

Rishad T on Trading Demos for Passions

Check out Business Week's piece on SMG's Rishad Tobaccowala, "Hey, Advertisers, TiVo Is Your Friend". His secret to success: "abandoning consumer demographics in favor of targeting buyers' passions."


  • Hi There
    Just found a site that is a surveys site and is giving away free software. You should check it out if you are interested in surveys or want some freebies.

    By Blogger Grampa J, at 6:53 AM  

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