24 October 2005

TV Commercials for iPods

Rafat wonders when TV-style commericals will make their way onto iPods (

For now, ABC, which is providing TV show downloads for it at $1.99 an episode, says that won't be the case. But skeptics don't believe it. "TiVo and satellite radio were not ad-supported but they are loosening their guidelines to accept ads," said Brad Adgate, research director at Horizon Media. "It really depends on the finances of Apple."

While Apple may own the decision in the short term, I'm guessing on-demand mobile video will proliferate beyond iPods, and the content providers (have you heard this one before?) will trade the pay-per-view model for widespread, ad-supported viewership. Yup, podmercials are coming.


  • This comment has been removed by a blog administrator.

    By Blogger Askinstoo, at 9:34 PM  

  • This comment has been removed by a blog administrator.

    By Blogger Willie B., at 9:34 PM  

  • Still a skeptic about iPod video's potential popularity, I think it's too soon to wonder about potential ad dollars coming from that space.

    I'm still struggling with the idea of watching a video in a 2 inch screen when you can watch it on your PC screen or television!

    Yes, the convenience of mobility is great for video, but at the end of the day, it's 2 inches across!

    By Blogger Mostskillz, at 9:33 AM  

  • Chas, it's there already. Check out

    We're recreating the best of TTV in on-line video format... and our "video podcast" version has been at the top of itunes for a week.. and it includes ads (CDW is a major sponsor).

    By Blogger jim, at 11:04 AM  

  • Jim: Thanks for the tip! And great to see CDW supporting it.

    By Blogger Chas Edwards, at 9:22 PM  

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