16 November 2005

43Folders: Blog-Loyalty Trend Continues

Survey results from Merlin Mann's 43Folders readers are in, and we have another example of off-the-charts audience affinity. Sixty-eight percent (68%) read the site daily or more than once a day. When I combine these loyal reading habits (content "consumption") with their content "contribution" habits -- 60% or Merlin's readers publish their own blogs and 63% post comments on other blogs -- I'm convinced the two are connected.

(Thanks, Seth, for helping me make the connection! See ChasNote 10/26/05.)

Other noteworthy 43Folders reader-stats for tech marketers: 42% are computer professionals or engineers and 93% are asked by friends & colleagues for tech advice.


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