15 November 2005

Big-Butt Advertisers Spent $94BB in 2004

According to Ad Age's Global Marketing Report 2004, the top 100 advertisers spent nearly $100 billion in 2004. "That tally represented growth of 12.1% and the highest vista for the top marketers since their 2.6% decline through year 2001." P&G, GM and Unilever lead the list.

Yup, let's expand the media business down the long tail, but let's not ignore the biggies in the process.


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