15 November 2005

Blog Loyalty: Another Data Point

Last week Gadgetopia (a site associated with Federated Media) polled its 100,000 readers. The skew toward tech professionals (53% IT pros or engineers) and tech influencers (91% are asked by friends & colleagues for advice about technology) isn't surprising, though it is a bit more pronounced than I guessed going into the study. More impressive to me, though, is the loyalty among these readers: 77% read the site at least once a day, 77% have the site bookmarked, and 70% subscribe to the site's RSS feed.

This blog-affinity business (see ChasNote 10/26/05) is starting to look like a trend!


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