02 November 2005

Blogs Waste 551,000 Worker-Years; AdAge, Much Less

AdAge has uncovered the secret explanation to stagnating US productivity: We're all reading blogs instead of working.

If you REALLY want to waste some time, though, try accessing the article on the AdAge site. First I had to register, and then the site asked me to purchase "pay points" to buy access to articles. Pressed for time -- what with all the blogs I have to waste time reading -- I skipped the points-buying process.... Yet I somehow gained free access to the article.

Key findings:

U.S. workers in 2005 will waste the equivalent of 551,000 years reading blogs....About 35 million workers -- one in four people in the labor force -- visit blogs and on average spend 3.5 hours, or 9%, of the work week engaged with them, according to Advertising Age’s analysis. Time spent in the office on non-work blogs this year will take up the equivalent of 2.3 million jobs. Forget lunch breaks -- blog readers essentially take a daily 40-minute blog break.

Andy Sernovitz, CEO of the Word of Mouth Marketing Association, blogs have become the favored diversion for “office goof-off time,” though he notes it’s hard to segregate blog time since blogs often bounce readers to professional media sites.

I'm imagining myself sitting around with the boys, just laughing our heads off at all the silliness we find in the blogosphere. Sites like Dane Carlson's Business Opportunties Weblog, Steve Hall's AdRants, Glenn Fleishman's Wi-Fi Net News or Jeff Jarvis's BuzzMachine. If the boss comes -- Quick! -- click on a link to a site published by a big media company!


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