16 November 2005

NPR's "Changing Face of TV" Panel

Today on NPR the "Talk of the Nation" gang discussed The Changing Face of Television. Panelists included: David Kiley, marketing editor for Business Week; David Zaslav, president of NBC Universal Cable; and Anthony Zuiker, creator of the CSI programs. One exchange in particular suggested that denial is alive & well in TV land. (I don't have a transcript, so I'm paraphrasing.)

TOTN: "If you're going to launch an entertainment franchise like CSI, don't you need a scheduled, promoted, prime-time TV launch to create audience momentum?"

AZ: "Well, yes. Big entertainment programs will always start with broadcast TV."

Hmm. That seems like a silly thing to say, here in late 2005.


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