ChasNote

30 November 2005

On-Demand Commercial Watching

Now, this is cool -- but will it work? Tivo is working on models for on-demand commercial watching. Here's the story at AdAge. The unanswered questions:

"But just what product or service categories will cause consumers to seek out information in a TV format? That’s one of the key questions the group is trying to answer. Also to be determined is the design and function of TiVo’s user interface; the service’s pricing; and what sort of data viewers are willing to divulge to marketers from whom they’ve received content."

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