09 December 2005

Yahoo Buys Delicious

Mike Arrington has the scoop at TechCrunch.

Taken together with Yahoo's acquisition of Flickr earlier this year, this deal is another step in Yahoo's march to regain some mojo in search. They're betting that user-generated content tags will deliver better search results than Google's index of Web's link structure.

I bet they also plan to integrate these tags with their ad server. One day soon, the collective brain of the Internet's users will create highly targeted ad rotations.


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