ChasNote

18 January 2006

Comcast Inserts Product-Placement in VOD

New Balance product placement in VOD Exercise TV programs won't ruffle any feathers -- it's a perfect match. But product placement alone won't pick up all of the ad-revenue slack created by commercial skipping. Nor does it offer much for the marketer that doesn't have several million dollars to throw at each media partner. From today's NY Times.

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