13 February 2006

Bob Greenberg on Marketing to "Millennials"

Reading yesterday's NY Times article on Bob Greenberg, I couldn't help thinking that Mr. Greenberg probably had some really smart things to say about marketing-as-a-conversation. But the article printed only a handful of kind of obvious soundbites, such as: "It's not about linear communication, and the millennials understand that; it's about symbols and icons and you click here and you click there and you control it.... Corporations have to create products that people want and customers are going to help them make that decision — and that means quality, imagination and transparency."


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