10 February 2006

Google Steps Up Magazine-Ads Program

Google is now selling ads in 28 consumer magazines, including full page display ads (AdAge). AdAge asks, "Because an advertiser can easily place his own ad, doesn’t the program kick media buyers out of the process?"

Based on every conversation I've ever had with buyers of AdWords & AdSense, this development will create more media-planner jobs. The jobs at risk, in my humble ad-sales-guy opinion, are those in the sales department at every magazine in the land.


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