09 March 2006

Google Selling Demos Along with Keywords

According to Battelle's sources (reported on Searchblog), Google AdWords customers can now buy paid-search clicks based on demographic profile as well as keywords. The demo data will come from the Comscore/Media Metrix panel so I'm assuming demo data is only available for sites with more than a few hundred thousand uniques (if you're a publisher using, say, AWStats -- your server logs would need to show 500,000 monthly uniques or so). And given that Comscore built its panel by offering a browser-accelerator app, its respondents may skew toward low-bandwidth home users. But still interesting to see where this will lead.


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