ChasNote

07 March 2006

iPod Viewers: One Commercial Is Worth $1.99

From AdAge: 72% of prospective iPod users will watch a 30-second commercial if the sponsor picks up the $1.99 fee for the download, according to a study by Frank N. Magid Associates. After the initial PR glow fades, though, will advertisers continue to pay $1990 CPMs?!

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