BlogHer Network Launches

MediaPost reports on the launch of a new network of leading writers that cater to female readers, BlogHer. Regarding their model --

"If they choose, participating blog publishers can refuse to carry a particular advertiser. They may also carry ads from other networks, but BlogHer is insisting that its advertising be the only graphic media advertising on a partner publisher's blog.... Participating bloggers retain their own URLs, traffic, and communities, and agree to publish according to editorial guidelines."

-- I think it's a brilliant approach. Though it sounds kinda familiar!