04 May 2006

FM Launches Self-Service Platform for Advertisers

Last night at 9pm FM announced the beta launch of a seach engine for marketers who want sort the leading weblog sites and place ad campaigns (in real time) based on content categories, audience demographics or available ad inventory: Federated Media blog.

For those of you who called me a media dinosaur after my post on the extreme visions of frictionless media buying (ChasNote 4/14/06), here's a step in the right direction!


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