04 May 2006

The Press on FM's Self-Service Platform

AdAge: A key part of the platform is a new do-it-yourself planning tool that will allow companies, especially small ones, to plan, create and execute ad campaigns across Federated's blogs. Referencing Wired editor Chris Anderson, he said, "You're not going to market in the 'long tail' if you have to find every site that's a part of it. We act as a filter for that."

Boing Boing: Federated Media head honcho John Battelle just announced that the beta of FM's killer self-service ad platform is now live! You can browse ad inventory on BB, Fark, Digg, and dozens of other blogs in the FM network, check out demographics, come up with an ad plan, and then hit the buy button right then and there.

AdRants: We took a test drive and found the planning tool very easy to use providing easy selection of blogs based on segmented audience profiles and demographics gleaned from readership surveys. Individual sites, groups of sites or all sites can be included in the buy, flight dates can be set and IAB standard creative units can be selected. Federated media claims its collection of blogs can deliver 70 million monthly page views.

More coverage at FM's site.


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