Tivo-Proofing "Lost": Product Placement Turned Inside Out
"Tonight's [May 3] episode of Lost -- a show already so deeply embedded with secret signs and clues -- will feature details about the episode sprinkled within ads themselves. This is both brilliant and frightening. I can't recall wanting to watch commercials other than the annual Super Bowl but tonight I'll actually refrain from hitting the FFWD button so I don't miss anything."
Matt hopes this kind of Tivo-proofing won't become too common, but one thing I like about it: It forces marketers to think hard about what the content-makers are doing to engage with the content-consumers. If you want to join the conversation, you have spend some time listening! As Matt points out, "it must take tremendous planning to have every company with a commercial to film it featuring some tidbit from the show."